Success Story: Tracy’s King Crab Shack

Alaskan Entrepreneur would like to present its first success story out of Alaska. This business is out of Juneau, AK selling king crab legs during tourist season. Tracy’s King Crab Shack is getting world recognition for their delicious and fresh Alaskan King Crab legs. Transforming their shack into a smaller restaurant that holds around 15-20 customers. Tracy’s Crab Shack is a very popular restaurant for tourist when getting to the Juneau Port.

The crab shack was created 10 years ago in 2005. Created by a local Juneau resident and her husband. They have been able to transform a crab shack to a restaurant and have created many other establishments since they began their operation. As of now Tracy doesn’t just own the shack, but she purchased two other professional restaurants and have built a bar that is becoming very popular. The Tracy Crab shack team has been on a roll opening at least one establishment each year.

Photo Credit: Tracy’s King Crab Shack

Although Tracy has a variety of successful businesses I will still focus on the King Crab Shack since its in the industry I’m interested opening a business in. What Tracy does well is sell a product that tourist want. All tourist want to at least try some fresh Alaskan food. Whether it be salmon, halibut, crab, shrimp anything fresh is demanded. So Tracy brought the crab to them offering a very small menu to a large customer base. Tracy’s King Crab Shack menu consists of Bristol Bay Red King Crab legs, Crab cakes, and a king crab bisque. It was this technique that brought Tracy her success. Now she is a thriving entrepreneur with anything and everything up her sleeve.

Tracy's Crab ShackCall to Action: What do you think about Tracy’s Crab shack, would it be your first stop when arriving to Alaska? Let me know what you think about it in the comment section.


Photo Credit: Tracy’s King Crab Shack


NEW VENTURE IDEA: Alaskan Adventure Excursions

Alaskan Adventure Excursions LOGO Working in the tourism industry most of my life, I have grown accustom to the tourist season and the money my city and company profits from it. On a cold winter day, sitting on a bucket goose hunting in the middle of the Mendenhall wetland refuge, an idea came to me. What is something many American have in common although the may not know each other? Television, T.V. channels are basically the same throughout the country, hosting the same shows that millions of Americans tune in to watch each and every week. So if I wanted to create a successful business, specifically a tourist excursion, I should base it on a T.V. show that millions of American’s watch, and will likely recognize once they get off the cruise ship in Alaska.

After discussing the idea with my father, he said “why not base it off deadliest catch, everyone watches that show.” He was exactly right, tons of people watch deadliest catch and think of crabbing when they hear Alaskan fishing. So the idea grew, an excursion that gives tourist the same experience of crabbing as they see on T.V..

For the business to be successful I would need to purchase a boat that’s over 50’ long that can hold up to 30 passengers. I plan on running my operation out of Auke Bay Alaska, shuttling the tourist from downtown Juneau. Once they arrive at the dock they will be loaded onto the boat where there will be fresh smoked salmon and beverages. We will take off from Auke Bay Harbor in which the passengers will see Alaska’s natural beauty via boat on our approach to the first set of crab pots. On the ride out to the first string of crab pots, we will bait empty crab pots on the boat to replace with the pots we pull from the first string. Once we get to the string we will have a passenger throw the hook, retrieving the pot like they do in the show “deadliest catch”. Once the pots are pulled we will show the passengers our catch allowing them to take pictures, then they will release the crab back into the ocean. The boat would continue onto two more strings in which the passengers will do the same things alternating fishing positions.northwestern_underway1

The tour will take the approximately 2 hours and will cost around $160.00 per person. All the necessary gear will be provided along with a shuttle to and from the ship. As stated above food and beverages will be available. Alaskan adventure excursions would hope to have three tours a day, averaging 15 passengers minimum a tour.                                                                                         Photo credit: Northwestern

CALL TO ACTION: What do you think of this business idea? Would you be interesting in purchasing a ticket to participate in this excursion? Please leave your response in the comments section.

Close, But No Cigar

Business Idea of the Day: Tongass Rain, Electric Catamaran


Photo Credit: Tongass Rain Electric Catamaran

Founder Bob Varness of Juneau Alaska,  joined Kickstarter trying to fund his idea of making a catamaran that is completely green using hydroelectricity to re-charge the engine.  Bob a long time whale watching captain has been on the water for many years and has seen first hand what his diesel engines do to our environment. 

Tongass Rain Electric Catamaran would be powered by twin motors and lithium ion batteries. it is a 50 ft. displacement catamaran that holds up to 47 passengers with 3 crew. The catamaran will be able to cruise at 8 knots for about 10 hours on a single charge. The boat will be absolutely silent when in motion. Sticking to that green name by installing display solar panels, wind generators and onboard broadband with TREC cam’s.  The cost of Tongass Rain Electric Catamaran will be at 25% the cost of the same vessel equipped with diesel engines.

As of now $1.244M will fund Tongass Rain Electric Catamaran. The kickstarter has generated $2,336 and has been labeled as unsuccessful with its time limit ending without the requested funds. Although a good idea, Tongass Rain Electric Catamaran is still on the drawing board looking for a way to be funded.

Food for Thought: What if  Tongass Rain Electric Catamaran  changed the direction of the business idea and looked for a partnership? The idea of a green catamaran that can hold up to 47 passengers running on batteries is an excellent one. However how does this attract passengers, are tourist looking for a quiet boat ride or are they looking for some sort of authentic alaskan adventure.

Throughout my travels I have been lucky enough to visit some of the most beautiful places in the world via cruise ship. One excursion I see at many tropical places mostly in the Caribbean, are booze cruises. Thats when it hit me, Tongass Rain Electric Catamaran should have tried to partner with Alaskan Brewing Co. Making Tongass Rain Electric Catamaran the first and only green booze cruise in Juneau, which only sells our locally brewed Alaskan beer.

Although some people may frown upon a booze cruise the truth is that they are successful businesses in many cruise ship ports around the world, here is a popular catamaran booze cruise in St. Johns U.S. Virgin Islands. I believe tourist would enjoy to view our beautiful scenery while enjoying one of our delicious brews on a boat that is efficient and environmentally friendly.

In the end Tongass Rain Electric Catamaran was a great idea, that didn’t have the support it needed. Hopefully they can turn it around and we will see them in the Juneau Tourist industry sooner than later.

Call to Action: What do you think Tongass Rain Electric Catamaran should have done to get funded? Partnerships, industry change, create a cheaper product? Leave me a comment below indicating what you would have done.

Tidal Vision Coming Soon!

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Here are pictures of the wallets: Photo Credit 


Welcome to the Alaskan Entrepreneur, this is a blog bringing you information on new upcoming businesses in Alaska and what they have to offer. Alaska has a population of 736,732 residents, striving in the natural resources and tourism industries. We will be discussing current businesses and possible business plans that would succeed in the last frontier in these markets and many others. We will also discuss companies we don’t think would make it and what they could have done to turn their operations around. I will also discuss my personal business plans, and will share with you the process I take in creating this business.

Our first company is Tidal Vision, created by founded Craig Kasberg out of Juneau, AK. Craig has found a way to recycle the fish our fishermen bring into our port, and to turn that salmon using their skin into leather and other clothes. I welcome you, Alaskan Salmon Leather. Completely green and safe to use and wear, Salmon leather cold potentially be a huge product in the clothing market. Not only does it look clean, smell fresh, and is durable, like I said it is 100% recycled and supports sustainable Alaskan fisheries. The leather products being made so far are wallets and phone cases, Tidal Vision is also creating shirts and socks out of recycled crag shells. Tidal Vision offers their products in a variety of colors and sizes. The company joined kickstarter, making their goal of being funded in 24 hours.

Picture of salmon leather: Photo Credit


Photo Credit