Success Story: Tracy’s King Crab Shack

Alaskan Entrepreneur would like to present its first success story out of Alaska. This business is out of Juneau, AK selling king crab legs during tourist season. Tracy’s King Crab Shack is getting world recognition for their delicious and fresh Alaskan King Crab legs. Transforming their shack into a smaller restaurant that holds around 15-20 customers. Tracy’s Crab Shack is a very popular restaurant for tourist when getting to the Juneau Port.

The crab shack was created 10 years ago in 2005. Created by a local Juneau resident and her husband. They have been able to transform a crab shack to a restaurant and have created many other establishments since they began their operation. As of now Tracy doesn’t just own the shack, but she purchased two other professional restaurants and have built a bar that is becoming very popular. The Tracy Crab shack team has been on a roll opening at least one establishment each year.

Photo Credit: Tracy’s King Crab Shack

Although Tracy has a variety of successful businesses I will still focus on the King Crab Shack since its in the industry I’m interested opening a business in. What Tracy does well is sell a product that tourist want. All tourist want to at least try some fresh Alaskan food. Whether it be salmon, halibut, crab, shrimp anything fresh is demanded. So Tracy brought the crab to them offering a very small menu to a large customer base. Tracy’s King Crab Shack menu consists of Bristol Bay Red King Crab legs, Crab cakes, and a king crab bisque. It was this technique that brought Tracy her success. Now she is a thriving entrepreneur with anything and everything up her sleeve.

Tracy's Crab ShackCall to Action: What do you think about Tracy’s Crab shack, would it be your first stop when arriving to Alaska? Let me know what you think about it in the comment section.


Photo Credit: Tracy’s King Crab Shack


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